We wanted to take a breath-taking approach with these adverts, disrupting the beauty category and connecting with everyday women who have extremely busy lives and struggle to make time for themselves.
At Super Facialist, we understand that these women do not have the time to attend a virtual science lesson, so we really wanted to smash the barriers to great skin and help customers understand that Facialist quality skincare can be accessible with our products.
This is where the #YourEveryDaySuperFacialist campaign hashtag came from, developed to reflect the fact that every woman, everywhere, can have a Facialist in their bathroom.
Both adverts will be making an appearance on your TV screen throughout the duration of May & June, but we have uploaded them to our YouTube channel so you can watch whenever you like.
We cannot wait to hear what you think!