TikTok is known for its viral, and sometime fleeting beauty trends, and the latest one making waves is the ‘Morning Shed’. This trend encourages users to sleep in skin, hair and other self-care products overnight which they then remove or ‘shed’ in the morning. This technique promising to leave the skin looking refreshed and glowing when you wake up. But does this trend actually deliver on its promises, or are there better ways to achieve that coveted morning glow?  

Let's deep dive the ‘morning shed’ trend with insights from Charlotte Connoley, our resident skin expert and professional facialist. 

The Buzz Around the ‘Morning Shed’ Trend 

The ‘Morning Shed’ trend is captivating TikTok users with its promise of waking up to flawless skin. Some claim that leaving sheet masks, hydrogel patches, or other skincare products on overnight provides an extended delivery time of active ingredients. This can potentially lead to more dramatic results.  

Content creators showcase videos of themselves removing masks in the morning, revealing skin that appears dewy, hydrated, and radiant. This trend is also praised for its convenience, as it doesn’t add extra steps to morning or evening routines. Think ‘high-maintenance routine to be more low maintenance’ — that's the idea. 

The Expert Take: Why Simple Might Be Better 

Charlotte Connoley, a renowned facialist and skin expert, offers a different perspective. “It’s very interesting to read about how creative these content creators have become to ensure they are getting the very best from their tools, products, and devices. Surely sleeping in all that can’t mean a restful night’s sleep though, can it? It all seems over the top and unachievable to me.” 

According to Charlotte, achieving beautiful, dewy skin in the morning doesn’t require overnight treatments that can be uncomfortable or even counterproductive. Charlotte emphasises the importance of a proper night-time skincare routine, which focuses on cleansing and nourishing the skin before bed. 

Charlotte’s Recommended Night-time Routine: 

Skin expert Charlotte Connoley suggests a simpler, more effective approach to achieving dewy morning skin. Instead of overnight masks, she recommends a thorough night-time routine: 

1. Cleanse Thoroughly: Start with a cleansing balm to remove makeup, SPF, and dirt.

“The Rosehip Meltaway Cleansing Balm is a great way to ensure that everything on the skin is removed. Thanks to the high oil content, it breaks down the make up and spf.”

 2. Double Cleanse: Follow with a targeted cleanser suited to your skin type. 

“The Vegan Collagen Rejuvenating Gel Cleanser is a great option for promoting hydration and nourishment to the skin thanks to the Red Algae and Collagen from the Acacia tree which will help plump the skin.”

  3. Apply a Serum: Use a serum tailored to your skin’s needs, like a retinol serum for cell turnover or collagen serum to target fine lines and wrinkles. 

“The Vegan Collagen Plumping Serum is a great way to add hydration to the skin as well.”

 4. Night Cream: Finish with a nourishing night cream to support skin regeneration during its most optimal repair phase overnight.

Concerns About the ‘Morning Shed’ Trend 

Overuse of Masks 

 Charlotte warns that sleeping in sheet masks can backfire. "They are only meant to be left on the skin for a certain amount of time," she notes. “Once they have done their job and the skin has absorbed all the goodness from them, they should be discarded as they could make the skin sensitive and irritated and disrupt the skins barrier.” 

Comfort and Practicality 

Charlotte prefers a more straightforward approach, suggesting that sleeping with a nourishing oil, like the Rosehip Miracle Makeover Oil, is a safer and more effective alternative.  

This oil encourages facial massage when applying, which promotes blood flow and activates the lymphatic system, naturally detoxifying and rejuvenating the skin overnight. "The fragrance of the rosehip is lovely too," she adds, highlighting the sensory experience that enhances relaxation – the perfect pre-bed ritual.  

Finding What Works for You 

While the ‘Morning Shed’ trend offers an appealing promise, it may not be suitable for everyone. Charlotte Connoley’s advice highlights that a proper night-time skincare routine with cleansing, targeted treatments, and proper nourishment can be more beneficial and less risky than sleeping in masks and uncomfortable beauty devices. Whether you prefer the trendy ‘Morning Shed’ or a time-tested routine, finding what works best for your skin is key. 

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